Winning Campaigns Training
Date: August 26 – August 28
Location: Lansing (Michigan Fitness Foundation,1213 Center Street)

Looking for a great way to jumpstart a local Complete Streets campaign?  Have a policy already and trying to figure out how to implement it?  Look no further!

The Alliance for Biking and Walking’s signature Winning Campaigns Training uses proven curriculum targeted specifically to the unique needs and experience of bicycle and pedestrian advocates. This sought-after workshop, conducted in cities across North America, creates new advocates and reignites veteran organizers with critical skills to effect immediate change in their communities. In just three days, participants learn key organizing tactics in strategizing, funding and conducting campaigns that transform the transportation landscape in their cities and states. These trainings are intended for any potential campaign leader in your organization who would benefit from gaining the tools to craft and manage powerful advocacy campaigns.

Advocacy Advance: Tapping Federal Funding

This training will mirror the curriculum of a traditional Winning Campaigns Training, but will be specifically focused on campaigns that relate to Advocacy Advance, a partnership between the Alliance and the League of American Bicyclists aimed at doubling federal funding for bicycle and pedestrian projects by 2013.


For more information about Advocacy Advance:

To read the reports produced by the Advocacy Advance team:

Tentative Scheduling Information:

The training begins Friday afternoon from 5 to 9 p.m. The training continues Saturday 8 a.m. to 6:30 p.m., with a break in the middle of the day for a bike ride. Saturday’s training is followed by a social gathering out on the town. Finally, Sunday’s schedule is 8 a.m. to 1 p.m., allowing a participant more than 18 hours of training devoted to developing a winning campaign.

Registration includes snacks Friday evening, and breakfast and lunch Saturday and Sunday. A bicycle or walking tour Saturday evening is also included.

Pricing Information:

Early registrations must be received by Fri, July 29, 2011 and cost $75 for Alliance members; $125 for non-members

Regular Registrations cost $100 for Alliance members; $150 for non-members


A limited number of scholarships are available, courtesy of our sponsor, Clif Bar. To apply, please e-mail with the following information: name, organization, reason you are requesting a scholarship. As this training works best when several individuals from an organization attend, priority will be given to organizations that are sending multiple participants to the training. Requests will be considered on a rolling basis and responded to within 4 weeks . Scholarship requests should be submitted early for best chance at receiving limited funds.

About the Host Organization:

The League of Michigan Bicyclists (LMB) is a non-profit, statewide membership organization that promotes bicycling and the safety of bicyclists on the roadways in Michigan. Since 1981 LMB has worked towards improved bicycle facilities and the acceptance of responsible bicyclists as legitimate road users. LMB works to educate bicyclists, public officials, and the general public about the benefits of cycling and the rights of bicyclists. LMB hosts numerous annual events including the Michigan Bicycle Summit, Lucinda Means Bicycle Advocacy Day and a number of multi-day bicycle tours.

About the Host City:

Lansing is Michigan’s capital city, and an important center for educational, cultural, governmental, business, and high-tech manufacturing institutions. The home of state government and many thriving businesses, downtown is buzzing with activity day and night. Just three miles away from the state capitol building is the scenic campus of Michigan State University. Connecting downtown to the MSU campus is the award-winning 13-mile Lansing Rivertrail, the region’s premier non-motorized facility. The City of Lansing has made major strides in recent years to become more pedestrian and bike-friendly, including passing Michigan’s first complete streets ordinance in 2009, and becoming a League of American Bicyclists’ Bike-Friendly Community in 2010